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Introduction

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MoEngage × Mailmodo

• Use the MoEngage Segmentation module to send emails to targeted users.
• Use Mailmodo for email template creation and use MoEngage connector campaigns to trigger emails.
• Use the existing SendGrid account or set up Mailmodo SMTP to send emails from Mailmodo.
• Use Mailmodo’s campaign activity data inside MoEngage while segmenting users or creating flows.

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Integration

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Setting up MoEngage Integration in Mailmodo

• By setting up the MoEngage integration, you will be able to create segments, campaigns, flows, or dashboards in MoEngage using their campaign activity data, for emails triggered with MoEngage as an external trigger.

• MM Email Opened
  • Campaign Name
  • Email Subject
  • Campaign ID
• MM Email Link Clicked
  • Campaign Name
  • Email Subject
  • Campaign ID
  • Link URL
• MM Email Form Submitted
  • Campaign Name
  • Email Subject
  • Campaign ID
  • Template ID
  • Template Name
  • Form ID
  • Form Name
• MM <Template Name> Form Submitted
  • Campaign Name
  • Email Subject
  • Campaign ID
  • Template ID
  • Template Name
  • Form ID
  • Form Name
  • Form Submissions
• MM Email Bounced
  • Campaign Name
  • Email Subject
  • Campaign ID

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Steps to setup

• Please select the Rest API Host as per your Dashboard URL. The following table describes the dashboard URL, and the REST API hostname associated with it.

• You’re all set! If MoEngage sends a successful response, you’ll see a “Setup successful ” message, and the MoEngage card will move to the Connected Platforms section.

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Create Templates in Mailmodo

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Create Transactional Campaign in Mailmodo

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Send Email Campaigns from MoEngage

• The Webhook URL from Mailmodo under Webhook URL in MoEngage
• The Headers from Mailmodo under Headers in MoEngage
  • Key : content-type
  • Value : application/json;charset=utf-8

• Please choose fallback as per your requirement for when personalization fails for the selected property in the above pop-up
• For example, if your template has first_name then delete <Value for first_name>, type @, and select the First Name attribute in the ensuing pop-up.

{
  "email": "{{UserAttribute['Email']}}",
  "moengage_id": "{{UserAttribute['ID']}}",
  "data": {
    "first_name": "<Value for first_name>"
  }
}

{
  "email": "{{UserAttribute['Email']}}",
  "moengage_id": "{{UserAttribute['ID']}}",
  "data": {
    "first_name": "{{UserAttribute['First Name']}}"
  }
}

• Both email and moengage_id (customer_id) are mapped by default in the Mailmodo body.
• If you’re storing email ID in any other attribute, delete the {{UserAttribute['Email']}} value, type @, and map it to that attribute.
• Also, if you’re manually mapping, map the moengage_id to the ID (a.k.a customer_id) attribute in MoEngage.

• Test the campaign using email ID and click on Next.

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Personalization

1. Use the personalization tag '${attribute_name}' to personalize subject lines, links, and images in Mailmodo.
2. Ensure that the attributes with respective values are passed in the API call from MoEngage to populate the same and personalize templates.
3. Ensure to use MoEngage User attributes in the attribute values to personalize the Mailmodo templates using MoEngage attribute personalization.
4. Personalize Images in Mailmodo. For more about how to personalize images in Mailmodo Templates, refer to the How to use dynamic image feature in your campaign.

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Analyze Campaign Data in MoEngage

1. For more information about the analysis of campaigns, refer to Analyze emails in MoEngage.
2. Export the response data from Mailmodo and use the exported data in MoEngage Data APIs.

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Limitations of MoEngage × Mailmodo Integration

1. Templates created in Mailmodo cannot be synced back to MoEngage. Switch back to Mailmodo from MoEngage to view the AMP templates.
2. A/B testing is based on Subject Lines and the distribution is always 50-50%.
3. Locales are not available in Mailmodo Campaigns.
4. MoEngage Content API is not supported in Mailmodo Campaigns.